India’s fashion scene is enriched by a dynamic array of influential bloggers who redefine style and set trends in the digital space. Among the top 10 Best Indian Fashion Bloggers, Sakshi Sindwani, known for promoting body positivity, and Varun Agarwal, sharing entrepreneurial wisdom, stand as pillars of influence. Pooja Mundhra, Shereen Sikka, Scherezade Shroff, Usaamah Siddique, and Anshita Juneja each bring their unique flair, creating a vibrant tapestry of fashion content and guidance for their dedicated followers.
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10 Best Indian Fashion Bloggers
Kritika Khurana
Kritika Khurana, known as “That Boho Girl,” has established herself as one of the leading fashion bloggers in India. With a keen eye for style, she has captivated audiences with her unique blend of contemporary and traditional fashion. Kritika shares a variety of content, including outfit ideas, beauty tips, and lifestyle advice, making her a well-rounded influencer in the fashion space.
Her blog and social media platforms showcase her vibrant personality and distinct fashion sense, inspiring her followers to experiment with their own styles. Kritika is known for promoting body positivity and inclusivity, which resonates deeply with her audience.
For more insights into her fashion journey, you can visit her Instagram: Kritika Khurana.
Masoom Mehta
Masoom Mehta has made a significant mark in the Indian fashion blogging scene in 2024. Known for her unique sense of style, she effortlessly blends contemporary fashion trends with traditional Indian aesthetics. Her blog and social media platforms feature a diverse range of content, from daily outfit inspirations to in-depth fashion tips and lifestyle advice.
With a strong presence on platforms like Instagram and YouTube, Masoom engages her audience through relatable content, showcasing her personal style and offering insights into the latest fashion trends. Her ability to connect with her followers through authenticity and creativity has earned her a dedicated fanbase.
Masoom also collaborates with various fashion brands, helping them reach a wider audience through her influence. Her aesthetic combines vibrant colors and textures, making her a go-to source for fashion enthusiasts looking for inspiration.
For more information, you can visit her official website: Masoom Mehta.
Sejal Kumar
Sejal Kumar has established herself as one of the best Indian fashion bloggers in 2024, captivating audiences with her unique blend of fashion, lifestyle, and personal storytelling. With over 1.3 million subscribers on her YouTube channel, she shares a variety of content ranging from outfit ideas and styling tips to lifestyle vlogs and beauty tutorials(Whosthat 360)(Forbes India).
Her influence extends beyond social media; she was featured in the Forbes India 30 Under 30 list, highlighting her impact as a digital content creator(Forbes India). Sejal’s collaborative projects include a YouTube channel called Maitri, co-founded with her mother, focusing on women’s wellness, which demonstrates her commitment to empowering young women (Forbes India).Whosthat 360)(Forbes India).
Sejal’s approach combines authenticity with creativity, making her relatable to her audience, which has contributed significantly to her success. She continues to inspire many through her engaging content and entrepreneurial ventures
For more insights, you can visit her instagram: Sejal Kumar.
Sakshi Sindwani
Sakshi Sindwani is a prominent Indian fashion blogger and influencer recognized for her impactful work in promoting body positivity and breaking fashion stereotypes. With over 660,000 followers on Instagram, she has become a beacon of self-love and confidence, inspiring many through her inclusive approach to fashion. Sakshi’s journey in the fashion industry took a significant turn when she made her international debut at the Spring/Summer 2025 Dubai Fashion Week, walking for brands like Itrh and Deme by Gabriella(Social Media Dissect)(POPxo).
Her series “Breaking Fashion Stereotypes,” which began in response to a troll’s comment, challenges conventional beauty standards by affirming that anyone can wear what they love, regardless of their size. This initiative showcases her dedication to empowerment and inclusivity in fashion(POPxo). She has also been involved in various high-profile projects, including modeling for renowned designers and collaborating with major brands(Social Media Dissect)(POPxo).
For more insights into her work and style, follow her on Instagram @stylemeupwithsakshi for updates and fashion inspiration.
Usaamah Siddique
Usaamah Siddique is a prominent figure in the Indian fashion blogging scene for 2024, known for his innovative approach to men’s fashion and grooming. As the founder of The Dapper Label, he has established himself as a go-to source for stylish, comfortable, and oversized looks that appeal to contemporary men. His aesthetic is characterized by a keen sense of comfort combined with an eye for detail, making him a role model for those looking to elevate their personal style(Dotmediabase)(DESIblitz).
Usaamah shares a variety of content on his social media platforms, including outfit ideas, grooming tips, and insights into men’s cosmetics. His mission is to encourage Indian men to embrace personal care and showcase their best selves through fashion(DESIblitz). His engaging posts often feature practical advice on how to accessorize and present oneself confidently, making him a significant influencer in redefining masculinity in fashion(Dotmediabase)(DESIblitz).
You can also follow him on Instagram at @usaamahsiddique for regular updates and inspiration.
Pooja Mundhra
Pooja Mundhra is emerging as one of the best Indian fashion bloggers in 2024, recognized for her vibrant and innovative style. Her Instagram and blog feature a captivating blend of traditional and contemporary fashion, making her a notable influencer in the fashion community. Pooja is known for her ability to mix cultural aesthetics with modern trends, which resonates well with a diverse audience looking for inspiration.
In addition to her fashion expertise, she shares insights on beauty and lifestyle, further broadening her appeal. Pooja’s content often emphasizes individuality and creativity, encouraging her followers to express themselves through fashion. Her influence is reflected in her growing follower base and the engagement she receives on her platforms.
For more about Pooja Mundhra, you can visit her Instagram handle https://www.instagram.com/thecozyvibe/
Shereen Sikka
Shereen Sikka, known online as Shereenlovebug, is making waves as one of the best fashion bloggers in India for 2024. With a vibrant and unique style, she explores a blend of digital and traditional fashion, showcasing everything from quirky virtual outfits to elegant Indian wear. Shereen’s Instagram feed is a colorful celebration of fashion, featuring innovative pieces like a glittery blazer dress with a tulle skirt and a stunning golden Anarkali adorned with intricate details(MissMalini)(India Times Photogallery).
Her approach to fashion also embraces digital trends, as seen in her series where she models virtual outfits designed by talented creators. This innovative angle not only highlights her versatility but also positions her as a forward-thinking influencer in the evolving fashion landscape(MissMalini)(India Times Photogallery).
For more insights and to follow her style journey, you can visit her Instagram https://www.instagram.com/shereenlovebug/
Scherezade Shroff
Scherezade Shroff is a prominent figure in the Indian fashion blogging scene, recognized for her engaging content and authenticity. Known affectionately as “Sherry,” she has made a significant mark on platforms like YouTube and Instagram, where she shares her unique style, beauty tips, and lifestyle insights.
Shroff’s journey began over seven years ago, and she has adeptly navigated the evolving digital landscape. She emphasizes the importance of being genuine and relatable, often opening up about her personal experiences, including her challenges and triumphs in the industry. This honesty resonates with her audience, making her a beloved influencer(iDiva)(Platform Magazine).
A significant part of her influence stems from her advocacy against societal beauty standards, particularly the obsession with fair skin in India. She has actively addressed these issues in her videos, encouraging her followers to embrace their natural beauty regardless of skin tone(iDiva). Her content is not just about fashion; it’s also about fostering self-acceptance and confidence among her audience.
In addition to her fashion content, Scherezade Shroff has also engaged in charitable efforts, particularly during the pandemic, highlighting her commitment to social causes(Platform Magazine). This multifaceted approach has solidified her position as one of the best Indian fashion bloggers in 2024.
For more about Scherezade Shroff and to explore her content, you can visit her Instagram: https://www.instagram.com/sherryshroff/
Varun Agarwal
Varun Agarwal is a prominent Indian fashion blogger known for his vibrant and imaginative style, as well as his captivating photography. Operating under the name @settlesubtle, he presents a unique fusion of men’s fashion with a strong emphasis on color and design. His work is characterized by bold patterns and an experimental approach, making him a standout in the fashion blogging scene.
Alongside his partner, Siddhi Karwa, Varun explores various themes in fashion, travel, and lifestyle, often breaking traditional gender norms in dressing. Their content is not just about clothing but also encompasses their adventures, which they share with a dedicated following on Instagram https://www.instagram.com/settlesubtle/
Anshita Juneja
Anshita Juneja is recognized as one of the best Indian fashion bloggers in 2024. Based in Delhi, she has carved a niche for herself in the fashion and lifestyle space, blending her personal experiences with fashion advice and tips. Anshita is particularly noted for her unique perspective as a recently married member of a Navy family, which adds an interesting dynamic to her content(Whizsky)(Stand Up Comedy Bangalore).
Her blog and social media platforms showcase a mix of fashion, beauty, and lifestyle content, and she has been awarded the Cosmopolitan award in 2016 for her contributions. Anshita’s style is approachable, offering relatable fashion inspiration for her followers(Stand Up Comedy Bangalore)(Whizsky).
For more insights into her work and style, you can visit her Instagram https://www.instagram.com/anshitajunejaa/
